FI
Author
Muhammad Faris Irfan
Founder & GEO Consultant at SeenBy Digital
Muhammad Faris Irfan is a Malaysian digital marketer and the founder of SeenBy Digital, Malaysia's first agency dedicated to Generative Engine Optimization (GEO) — the practice of making businesses visible to AI-powered search engines like ChatGPT, Perplexity, Google AI Overviews, and Claude.
He started SeenBy Digital after watching established Malaysian businesses become invisible to a growing share of their customers: people who had stopped Googling and started asking AI for recommendations instead. His work focuses on the five signals that determine AI visibility — AI citability, brand authority, content quality, technical foundations, and structured data.
He writes practical, Malaysia-specific guides on GEO in English, Bahasa Malaysia, and Mandarin Chinese, covering industries from law firms and clinics to F&B and property.
Writes about
Generative Engine Optimization AI Search Visibility Schema Markup llms.txt ChatGPT Optimization SEO Malaysian SMEs
All articles (38)
11 Jun 2026 GEO untuk Firma Guaman Malaysia: Cara Firma Anda Ditemui oleh Carian AI Read → 11 Jun 2026 GEO untuk Perniagaan F&B di Malaysia: Cara Restoran Anda Ditemui oleh AI Read → 11 Jun 2026 GEO untuk Klinik dan Amalan GP di Malaysia: Ditemui Pesakit Melalui Carian AI Read → 9 Jun 2026 GEO Statistics Malaysia 2025: AI Search Adoption and Visibility Data Read → 18 May 2026 GEO for Accounting Firms and Tax Agents in Malaysia: Getting Recommended by AI When Businesses Search Read → 18 May 2026 GEO for Aesthetic Clinics in Malaysia: Getting Recommended by AI When Patients Research Treatments Read → 18 May 2026 GEO for Dental Clinics in Malaysia: How to Get Recommended by AI When Patients Search Read → 18 May 2026 GEO for Financial Advisors and Unit Trust Agents in Malaysia: Getting Found by AI When Clients Are Ready to Invest Read → 18 May 2026 GEO for Mental Health Clinics in Malaysia: Being Found by Patients Who Need You Most Read → 18 May 2026 Google Reviews vs Website — Which Matters More for Visibility? Read → 18 May 2026 How Does ChatGPT Decide What to Recommend? Read → 18 May 2026 Why Google Isn't Enough Anymore for Malaysian Businesses Read → 18 May 2026 Why Some Businesses Get Recommended by AI and Others Don't Read → 18 May 2026 Why Your Website Traffic Is Dropping in 2025 Malaysia Read → 15 May 2026 The True Cost of Being Invisible to AI Search in Malaysia Read → 15 May 2026 GEO Checklist for Malaysian Businesses: 10 Things to Fix This Week Read → 15 May 2026 GEO for Clinics and GP Practices in Malaysia: Getting Found by Patients on AI Search Read → 15 May 2026 GEO for F&B Businesses in Malaysia: How to Get Your Restaurant Found by AI Read → 15 May 2026 GEO for Malaysian Law Firms: How to Get Your Practice Found by AI Search Read → 15 May 2026 Your Malaysian Business Is Invisible to AI Search — Here's What That Means Read → 15 May 2026 GEO for Private Hospitals in Malaysia: How Patients Are Finding You on AI — and What You're Missing Read → 15 May 2026 GEO for Property Agents in Malaysia: How to Get Found by Buyers and Sellers on AI Search Read → 15 May 2026 GEO for Tuition Centres in Malaysia: How to Get Found by Parents on AI Search Read → 15 May 2026 GEO vs SEO: What's the Difference — and Which One Does Your Business Actually Need? Read → 15 May 2026 马来西亚商家GEO优化清单：本周必做的10件事 Read → 15 May 2026 Google AI Overviews Malaysia: What Every Business Owner Needs to Know Read → 15 May 2026 How Google Reviews Affect Your AI Search Visibility in Malaysia Read → 15 May 2026 How Long Does GEO Take to Work? What Malaysian Businesses Should Expect Read → 15 May 2026 How to Check if Your Business Appears in ChatGPT and Perplexity Read → 15 May 2026 Kenapa Pesaing Saya Muncul dalam ChatGPT Tapi Saya Tidak? Read → 15 May 2026 Senarai Semak GEO untuk Perniagaan Malaysia: 10 Perkara yang Perlu Diperbaiki Minggu Ini Read → 15 May 2026 Why Your Malaysian Website Might Be Blocking AI Crawlers Without You Knowing Read → 15 May 2026 为什么我的竞争对手出现在ChatGPT，而我没有？ Read → 15 May 2026 What is a GEO Score — and What's a Good One for a Malaysian Business? Read → 15 May 2026 What is GEO? Why Malaysian Businesses Need to Care About AI Search Now Read → 15 May 2026 What is llms.txt — and Does Your Malaysian Website Need One? Read → 15 May 2026 What is Schema Markup — and Why Every Malaysian Business Website Needs It Read → 15 May 2026 Why Does My Competitor Show Up in ChatGPT But I Don't? Read →