FI
Author
Muhammad Faris Irfan
Founder & GEO Consultant at SeenBy Digital
Muhammad Faris Irfan is a Malaysian digital marketer and the founder of SeenBy Digital, Malaysia's first agency dedicated to Generative Engine Optimization (GEO) — the practice of making businesses visible to AI-powered search engines like ChatGPT, Perplexity, Google AI Overviews, and Claude.
He started SeenBy Digital after watching established Malaysian businesses become invisible to a growing share of their customers: people who had stopped Googling and started asking AI for recommendations instead. His work focuses on the five signals that determine AI visibility — AI citability, brand authority, content quality, technical foundations, and structured data.
He writes practical, Malaysia-specific guides on GEO in English, Bahasa Malaysia, and Mandarin Chinese, covering industries from law firms and clinics to F&B and property.
Writes about
Generative Engine Optimization AI Search Visibility Schema Markup llms.txt ChatGPT Optimization SEO Malaysian SMEs
All articles (52)
24 Jun 2026 Why Your FAQ Page Is Your Most Important GEO Asset Read → 24 Jun 2026 GEO for B2B Companies in Malaysia: Does It Actually Work? Read → 24 Jun 2026 GEO for Car Workshops and Dealerships in Malaysia: Getting Recommended by AI Read → 24 Jun 2026 GEO for E-Commerce and Online Stores in Malaysia: How to Get Recommended by AI Read → 24 Jun 2026 GEO for Fitness Studios and Gyms in Malaysia: How to Get Found by AI Read → 24 Jun 2026 GEO for Insurance Agents in Malaysia: Getting Recommended by AI Read → 24 Jun 2026 GEO for Recruitment and HR Agencies in Malaysia: Getting Found by AI Read → 24 Jun 2026 GEO for Renovation and Interior Design Companies in Malaysia: How to Get Found by AI Read → 24 Jun 2026 GEO for Veterinary Clinics in Malaysia: Getting Recommended by AI When Pet Owners Search Read → 24 Jun 2026 GEO for New vs Established Businesses in Malaysia: Who Benefits More? Read → 24 Jun 2026 How to Write Content That AI Will Actually Cite in Malaysia Read → 24 Jun 2026 Local SEO vs GEO: What Is Actually Different for Malaysian Businesses? Read → 24 Jun 2026 What Are Malaysians Actually Searching on ChatGPT vs Google? Read → 24 Jun 2026 Why Your About Us Page Matters More Than Ever in 2025 Read → 11 Jun 2026 GEO untuk Firma Guaman Malaysia: Cara Firma Anda Ditemui oleh Carian AI Read → 11 Jun 2026 GEO untuk Perniagaan F&B di Malaysia: Cara Restoran Anda Ditemui oleh AI Read → 11 Jun 2026 GEO untuk Klinik dan Amalan GP di Malaysia: Ditemui Pesakit Melalui Carian AI Read → 9 Jun 2026 GEO Statistics Malaysia 2025: AI Search Adoption and Visibility Data Read → 18 May 2026 GEO for Accounting Firms and Tax Agents in Malaysia: Getting Recommended by AI When Businesses Search Read → 18 May 2026 GEO for Aesthetic Clinics in Malaysia: Getting Recommended by AI When Patients Research Treatments Read → 18 May 2026 GEO for Dental Clinics in Malaysia: How to Get Recommended by AI When Patients Search Read → 18 May 2026 GEO for Financial Advisors and Unit Trust Agents in Malaysia: Getting Found by AI When Clients Are Ready to Invest Read → 18 May 2026 GEO for Mental Health Clinics in Malaysia: Being Found by Patients Who Need You Most Read → 18 May 2026 Google Reviews vs Website — Which Matters More for Visibility? Read → 18 May 2026 How Does ChatGPT Decide What to Recommend? Read → 18 May 2026 Why Google Isn't Enough Anymore for Malaysian Businesses Read → 18 May 2026 Why Some Businesses Get Recommended by AI and Others Don't Read → 18 May 2026 Why Your Website Traffic Is Dropping in 2025 Malaysia Read → 15 May 2026 The True Cost of Being Invisible to AI Search in Malaysia Read → 15 May 2026 GEO Checklist for Malaysian Businesses: 10 Things to Fix This Week Read → 15 May 2026 GEO for Clinics and GP Practices in Malaysia: Getting Found by Patients on AI Search Read → 15 May 2026 GEO for F&B Businesses in Malaysia: How to Get Your Restaurant Found by AI Read → 15 May 2026 GEO for Malaysian Law Firms: How to Get Your Practice Found by AI Search Read → 15 May 2026 Your Malaysian Business Is Invisible to AI Search — Here's What That Means Read → 15 May 2026 GEO for Private Hospitals in Malaysia: How Patients Are Finding You on AI — and What You're Missing Read → 15 May 2026 GEO for Property Agents in Malaysia: How to Get Found by Buyers and Sellers on AI Search Read → 15 May 2026 GEO for Tuition Centres in Malaysia: How to Get Found by Parents on AI Search Read → 15 May 2026 GEO vs SEO: What's the Difference — and Which One Does Your Business Actually Need? Read → 15 May 2026 马来西亚商家GEO优化清单：本周必做的10件事 Read → 15 May 2026 Google AI Overviews Malaysia: What Every Business Owner Needs to Know Read → 15 May 2026 How Google Reviews Affect Your AI Search Visibility in Malaysia Read → 15 May 2026 How Long Does GEO Take to Work? What Malaysian Businesses Should Expect Read → 15 May 2026 How to Check if Your Business Appears in ChatGPT and Perplexity Read → 15 May 2026 Kenapa Pesaing Saya Muncul dalam ChatGPT Tapi Saya Tidak? Read → 15 May 2026 Senarai Semak GEO untuk Perniagaan Malaysia: 10 Perkara yang Perlu Diperbaiki Minggu Ini Read → 15 May 2026 Why Your Malaysian Website Might Be Blocking AI Crawlers Without You Knowing Read → 15 May 2026 为什么我的竞争对手出现在ChatGPT，而我没有？ Read → 15 May 2026 What is a GEO Score — and What's a Good One for a Malaysian Business? Read → 15 May 2026 What is GEO? Why Malaysian Businesses Need to Care About AI Search Now Read → 15 May 2026 What is llms.txt — and Does Your Malaysian Website Need One? Read → 15 May 2026 What is Schema Markup — and Why Every Malaysian Business Website Needs It Read → 15 May 2026 Why Does My Competitor Show Up in ChatGPT But I Don't? Read →